Our Story

Our Story

Design & Inspiration

Sustainability aims

Partnership

At NOWSEEN, we don’t believe that jewellery should just be for ‘other people’.

Throughout time, jewellery with precious metals and real gemstones has been reserved for those who could afford it, with the idea of gifting at the centre and having to wait to receive a piece for an engagement or a birthday. We wanted to change this, and put the power of collecting into the hands of the collector.

By creating design-led pieces crafted in precious metals, and incorporating real, genuine gemstones, NOWSEEN levels the playing field and allows anyone to choose to express themselves through real jewellery. For too long, the choice has been to go to a high street jeweller or high-end designer to obtain genuine gemstones or real jewellery, or to go to a high street fashion retailer and buy throwaway jewellery just to have an injection of style.

NOWSEEN brings the best of both, but without the price tag.

Our Story

Our Story

Design & Inspiration

Sustainability aims

Partnership

Designed in-house in our Worcestershire studio, all our pieces aim to blend the wearability of timeless pieces with a trend-led, fashion focus – meaning each piece of jewellery can be kept and worn for a lifetime, but with just enough difference in design to showcase your personality.

Every single piece is handcrafted in our workshops in Jaipur, and travels through the hands of several master craftsmen. With every single gemstone faceted by hand by our world-leading lapidarists and every piece polished to perfection, we have an innate focus on quality that represents the countless years of jewellery experience within the NOWSEEN team.

Our Story

Our Story

Design & Inspiration

Sustainability aims

Partnership

As part of The Gemporia Partnership, we have 20 years' experience in gemstone sourcing and jewellery making. By having our own workshops in Jaipur, we have the ability to define and control our manufacturing practices.

Due to our experience, we can cut out the middlemen by going as directly to the source as possible to find our genuine gemstones; this gives us the opportunity to choose to work with mine owners and local communities, to ensure we are looking after the people who are involved directly at the location of the mines.

The Gemporia Partnership is a certified Carbon Neutral business, and at NOWSEEN we plan to expand our sustainability by 2026. We aim to use 100% recycled metals, fully sustainable packaging (our NOWSEEN pouches are 100% organic cotton) and eliminate single-use plastic.

Our Story

Our Story

Design & Inspiration

Sustainability aims

Partnership

We are proud to be a part of the Gemporia Partnership, an employee-owned business that sources genuine gemstones from across the globe. From the richest of Rubies to sumptuous Sapphires to the brightest of Diamonds, Gemporia began in 2004 with the intention of responsibly transferring Mother Nature's treasures and celebrating the joy and mystique of genuine gemstones.

Over the past 19 years, Gemporia has built a network of friends around the world, cutting out the middlemen and bringing the very best of the gemstone world in an affordable and responsible way.

All our NOWSEEN jewellery is designed in-house, and crafted by hand in the Gemporia workshops by our master craftsmen in Jaipur.